Wednesday, July 22, 2015

How To Get Lehigh Fans To Games, And Keep Them There?

You don't have to have attended more than twenty-five years of Lehigh football games to know it's a completely different world out there for your friendly neighborhood sports fan.

When Lehigh's Murray Goodman Stadium was opened in 1988, there were only about a dozen channels on the small, eighteen inch black and white TV we had in our dorm room.  Only two channels might have had "major college football" games on at the same time a Lehigh football game was being played live over the mountain.  (Notre Dame, the only school who had all their games televised, almost always played their games at 3:30 PM.)

Nowadays there's way more entertainment options on a typical college weekend than ever, and it's very logical to think that the increased amount of competition might not just keep students away from attending football games, but local fans as well.

It's not an issue confined to Lehigh - in 2014, home attendance at all FBS games dropped to their lowest levels in fourteen years.  As student options have increased across the country, home attendance has decreased.

It's a question worth asking at a school like Lehigh - how to get fans to the games, and keep them coming back?
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